New Updated April 2017 – Google Analytics Exam Answers 2017

Google Analytics Exam Answers 2017

Updated April 2017

 

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What would you set up to collect how many comments users posted to a webpage on your site?

Custom Dimension

Custom Channel Groupings

Calculated Metric

Custom Metric

 

 

What will happen if you install the same default tracking code on pages with different domains?

Analytics will alert you about duplicate data collection

Analytics will not associate these users and sessions with any domain

Analytics will associate these users and sessions with a single domain

Analytics will associate these users and sessions with their respective domains

By default, which of these is NOT considered a “source” in Google Analytics?

email

googlemerchandisestore.com

google

(direct)

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What is a “dimension” in Google Analytics?

The total amount of revenue a business has made in a given date range.

A comparison of data between two date ranges.

A report that offers information about your audience.

An attribute of a data set that can be organized for better analysis.

Which report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?

Active Users report

User Explorer report

Users Flow report

Cohort Analysis report

What is the set of rules that determines how sales and conversions get attributed based on touch-points in the conversion path?

Conversion tracking

Multi-Channel Funnels

Attribution modeling

Channel Groupings

Which kinds of hits does Google Analytics track?

Page-tracking hit

Event-tracking hit

Ecommerce-tracking hit

All of the above

What is the “Bounce Rate” in Google Analytics?

The percentage of total site exits

The number of times unique users returned to your website in a given time period

The percentage of visits when a user landed on your website and exited without any interactions

The percentage of sessions in which a user exits from your homepage

Which of these user characteristics CANNOT be used to create a Custom Segment?

Users who have children

Users that viewed a page on your website and then watched a video

Users 25 to 34 years of age who have their browser set to Spanish

Users that engaged in your social media or email campaigns

Which reports require you to activate Advertising Features?

Cohort Analysis reports

Real-time reports

Demographics and Interests reports

Geo reports

If a filter excludes data from a view, that data can never be recovered for that view.

True

False

Filters may be applied retroactively to any data that has been processed.

True

False

To collect how many times users downloaded a product catalog, what would you set up ?

Event Tracking

Custom Report

Custom Dimension

Calculated Metrics

What will happen if a user clears the Analytics cookie from their browser?

Analytics will not be able to associate user behavior data with past data collected

Analytics will set a new unique ID the next time a browser loads a tracked page

Analytics will set a new browser cookie the next time a browser loads a tracked page

All of the above

Segments are applied before sampling in reports.

True

False

What is required for User ID to track users across different devices?

Google Tag Manager

Sign-in that generates and sets unique IDs

A new Analytics account for reporting

All of the above

What feature would you set up to collect company-specific data such as Member Status?

Event Tracking

Custom Metric

Custom Dimension

Custom Filter

Filters let you include, exclude, or modify the data you collect in a view.

True

False

Which report would you use to determine where users start or exit the conversion funnel?

Cohort Analysis report

Treemaps report

Goal Flow report

User Timings report

Smart Goals are created automatically by Google’s machine-learning algorithms

True

False

Views can include website data from before the view was created.

True

False

How would you reduce the time it takes to compile reports in Google Analytics?

Choose “Faster response” in the sampling pulldown menu

Choose “Greater precision” in the sampling pulldown menu

Remove any Secondary Dimensions you have added to the report

Remove any filters you have added to the view

Which reports show websites that send traffic to your pages?

Behavior

Demographics

Geo

All Traffic

What is a “secondary dimension” in Google Analytics?

An additional dimension you can add to a report for more specific analysis.

A visualization that allows you to understand the impact of your data.

An additional widget you can add to a dashboard for more specific analysis.

An additional metric you can add to a report for more specific analysis.

Which of these is NOT possible when you link your AdWords account to Google Analytics?

Adjust keyword bids inside Google Analytics

Import Analytics goals and transactions into AdWords as conversions

Create remarketing lists in Analytics to use in AdWords campaigns

View AdWords click and cost data alongside your site engagement data in Google Analytics

If you want to track users and sessions across multiple domains, what must you set up?

Data Import

Cross-domain tracking

AdWords Linking

Ad Exchange Linking

To recognize users across different devices, what feature must you enable?

Attribution Models

Audience Definitions

User ID

AdWords Linking

If a user watches a video with event tracking three times in a single session, Analytics will count how many Unique Events?

0

1

2

3

If the Google Merchandise Store sets up a URL goal of “/ordercomplete” and a Match Type of “Begins with”, which of the following pages on www.googlemerchandisestore.com will NOT count as a goal?

/ordercomplete/thank_you.html

/ordercomplete/index.html

/ordercomplete.php

/order/complete.php

What URL tag does AdWords add to the destination URL using autotagging?

gclid=

urlid=

adid=

utm=

By default, which of these traffic source dimensions does Google Analytics capture for each user that visits your website?

Source, Medium, Campaign, and Ad Content

Campaign and Ad Content

Source and Medium

Campaign and Medium

If you wanted to track what search terms customers used to find products on your website, what would you set up?

Search filters

Enhanced Ecommerce

Site Search

Data Import

When will the Analytics tracking code send an event hit to Google Analytics?

Every time a user makes a reservation

Every time a user performs an action with pageview tracking implemented

Every time a user performs an action with event tracking implemented

Every time a user adds an event to their calendar

Which of these criteria CANNOT be used to create a Custom Segment?

Metrics

Ad type

Dimensions

Sequences of user actions

Which data table display compares report metrics to the website average?

Comparison

Pivot

Percentage

Performance

By default, when does an Analytics session expire?

After 30 minutes, regardless of user activity on your website

At noon every day

When a user opens another browser window

When a user is inactive on your website for more than 30 minutes

Once Google Analytics has processed the data it collects, you can still recover any data that was filtered out.

True

False

Which report shows the percentage of traffic that has visited your site before?

Interests > Affinity categories report

All traffic > Referrals report

Behavior > New vs returning report

Behavior > Frequency and Recency report

Which of these CANNOT be collected by the default Analytics tracking code?

Device and operating system

Browser language setting

User’s favorite website

Page visits

Which reports can show you how website referrals, organic search, and ad campaigns assisted in the conversion process?

Ecommerce reports

Multi-Channel Funnel reports

Acquisition reports

Goals reports

When will the Analytics tracking code send a pageview hit to Google Analytics?

Every time a user clicks a video on a website

Every time a user searches on a website

Every time a user loads a webpage with embedded tracking code

Every time a user adds an item to an online shopping cart

By default, which of these are NOT Remarketing audiences that you can define?

Users who played a video on your website

Users who visited your physical store

Users who speak a particular language

Users who visited a specific page on your website

Which type of Custom Report shows a static sortable table with rows of data?

Map Overlay

Flat Table

Pivot Table

Explorer

Assigning a value to a Google Analytics Goal allows you to do which of the following?

Compare goal conversions and measure changes and improvements to your site

Track real-time revenue for your business

Analyze the conversion funnel on your website.

Track actual revenue from your conversions

What are the four scope levels available for dimensions and metrics in Google Analytics?

Hit-level, session-level, product-level, or user-level scope

Event-level, session-level, transaction-level, or user-level scope

Location-level, duration-level, product-level, or user-level scope

Event-level, duration-level, transaction-level, or user-level scope

What is a “metric” in Google Analytics?

The dates in your date range.

A dimension that can help you analyze site performance.

The numbers in a data set often paired with dimensions.

A segment of data separated out in a report for comparison.

Which report demonstrates how well specific parts of your website performed?

Content Drilldown report

Frequency and Recency report

Top Events report

Location report

How does Google Analytics credit a channel that contributes to a conversion prior to a transaction?

Assisted conversion

Second-to-last-click attribution

Last-click attribution

Primary conversion

Metrics cannot be paired with dimensions of the same scope.

True

False

Which of these are required for Multi-Channel Funnels?

Custom Dimensions

Advertising Features

Goals or Ecommerce

In-page Analytics

Which of these represents the hierarchical structure of a Google Analytics account?

Account > Property > View

Property > Account > View

View > Account > Property

Account > View > Property

Which tags does Google Analytics recommend to accurately track campaigns?

Medium, Source, and Campaign

Campaign, Content, and Term

Source, Content, and Term

Medium, Source, and Content

Custom Reports will NOT let you do what?

Use a Custom Dimension as a primary dimension

Use multiple dimensions together in the same report

Create a report with Custom Metrics

Pair metrics and dimensions of different scopes

Which of these is a scope for Custom Metrics?

Event

Hit

User

Session

You can only apply a Custom Dimension to data that was collected after you created the dimension.

True

False

Which of the following statements about segments is incorrect?

Segments are filters that permanently alter your data

Segments are either subsets of sessions or subsets of users

Segments let you isolate and analyze your data

You can use segments to build custom Remarketing lists

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What four parameters can you include with an event hit for reporting?

Category, Action, Label, Value

Event, Category, Action, Label

Category, Action, Label, Unique Events

Category, Action, Label, Total Events

You may apply a new Custom Channel Group retroactively to organize data that has been previously collected.

True

False

If a user visits the home page of a website with a video embedded and leaves without clicking on anything, Google Analytics will count this session as a bounce.

True

False

What four types of Goals are available in Google Analytics?

Pageview, Event, Transaction, Social

Destination, Event, Pageview, Social

Destination, Event, Duration, Pages/Screens per Session

Location, Event, Time, Users per Session

Which campaigns require you to add manual tags to destination URLs for tracking?

AdWords campaigns

Email campaigns

AdWords and email campaigns

None of the above

Which of these can you NOT share using The Solutions Gallery?

Segments

Goals

Custom reports

Custom Dimensions

Which report can compare metrics based on user acquisition date over a series of weeks?

Active Users report

Cohort Analysis report

User Explorer report

Users Flow report

Auto-tagging is used to collect data from which kinds of traffic?

Social media traffic

AdWords Campaign traffic

Search engine traffic other than Google

Website referral traffic

You cannot change the default session timeout duration in Google Analytics.

True

False

Which report shows a visual representation of user interactions on your website?

Landing Pages report

Treemaps report

Content Drilldown report

Behavior Flow report

Which of these does Google Analytics use to distinguish new and returning users?

Artificial intelligence

Facial recognition technology

A randomly-assigned unique identifier and browser cookie

A sequentially-assigned unique identifier and browser cookie

Which of these can be imported to define a remarketing audience?

Custom Metric

Custom Report

Custom Segment

Custom Dimension

Which of these channels is NOT included in the default Channels report?

Direct

Organic Search

Device

Display

What scope would you apply for a Custom Dimension that collects data for users who log in to your website?

Hit

Product

User

Session

 

===

 

If you define a Destination Goal for a newsletter sign-up, and a user completes the newsletter sign-up three times in three separate sessions, how many Goal conversions will Google Analytics count?

 

0

1

2

3

 

Which report shows which pages on your site get the most traffic and highest engagement?

 

Frequency and Recency report

Engagement report

Active Users report

All Pages report

 

Which filter would you apply if you only wanted to include data from a campaign titled “Back to School” in Campaign reports?

 

Custom Include filter with field “Page Title” and pattern “back to school”

Custom Search and Replace filter with field “Campaign Name”, string “back to school”, and pattern “include”

Predefined Include filter with “traffic to the hostname” “that are equal to” “back to school”

Custom Include filter with field “Campaign Name” and pattern “back to school”

 

Which of these is NOT a benefit of Remarketing in Google Analytics?

 

Show customized ads to customers who have previously visited your site

Create remarketing lists without making changes to your existing Analytics snippet

Allow customers to reorder an item they have previously purchased

Create remarketing lists based on custom segments and targets

 

In Multi-Channel Funnel Reports, which channel could NOT be credited with a conversion?

 

Website referrals

Television commercials

Social network

Paid and organic search

 

Which report helps you understand which kinds of mobile devices were used to visit your website?

 

Technology > Network report

All Traffic > Source/Medium report

Mobile > Devices report

Site Content > Landing Page report

 

In Multi-Channel Funnel Reports, conversions and ecommerce transactions are attributed to the last campaign, search, or ad that referred the user.

 

TRUE

FALSE

 

Which of these could NOT be tracked using Goals in Google Analytics?

 

Making a purchase

Watching a video

Customer’s lifetime value

Signing up for a newsletter

 

What type of data does Google Analytics prohibit you from collecting?

 

Product SKU(s)

Purchase amount

Personally identifable information

Billing city

 

Once you have deleted a view, you have a limited number of days to restore that view.

 

True

False

 

By default, Google Analytics can only collect behavioral data from web-connected systems.

 

True

False

 

Where in the HTML of your webpage should you place your Analytics tracking code?

 

Just after the opening <head> tag of your website

Just after the opening <body> tag of your website

Just before the closing </body> tag of your website

Just before the closing </head> tag of your website

 

Sharing a Custom Report will share the data in that report.

 

TRUE

FALSE

 

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Which of these is NOT a valid metric-dimension combination?

 

Sessions / Source

Time on Page / Device Type

Sessions / Bounce rate

Total Events / User Type

Google Analytics filters are applied in the order in which they are set in your view.

 

TRUE

FALSE

 

Custom Dimensions can be used as which of the following?

 

Secondary dimensions in Standard reports

Primary dimensions in Custom Reports

Secondary dimensions in Custom Reports

All of the above

To send data from a web-connected device like a point-of-sale system to Google Analytics, what would you use?

 

Data Import

The Networking Protocol

Browser cookies

The Measurement Protocol

 

Which of the following criteria could NOT be used for a Dynamic Remarketing audience?

 

Users who viewed your homepage

Users who viewed a search result page on your website

Users who viewed product detail pages

Users who returned an item they purchased

 

Which view filter(s) would you apply if you wanted to include only users from Brazil or Argentina?

 

Filter 1: exclude Peru or Bolivia

Filter 1: include Brazil or Argentina

Filter 1: include Brazil > Filter 2: include Argentina

Filter 1: include Argentina > Filter 2: include Brazil

 

Which report indicates the last page users viewed before leaving your website?

 

All Pages report

Landing Pages report

Pages report

Exit Pages report

 

Which user characteristic may NOT be used to change keyword bids in AdWords?:

 

ad preference

device

time of day

location

 

Which report helps you determine the percent of your site traffic that has visited previously?

 

New vs Returning report

Referrals report

Frequency & Recency report

Sales Performance report

 

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