Google Adwords Display Exam Guide
Google Adwords Display Exam Guide is specially designed for everyone who wants to pass in the exam without cracking a book. Display Advertising Exam covers advanced concepts, including best practices for creating, managing and optimizing Display campaigns.
What is included in this Google Adwords Display Exam Guide?
Latest Q&A from Live Exam
Google Adwords Display Exam Details:
• Time: You’ll have 120 minutes to complete the exam.
• Pass rate: You need to get a score of 80% or higher to pass.
• Retake period: If you don’t pass the exam, you can take it again after 7 days.
NOTE: You can get your AdWords certification by passing the Fundamentals exam and any one of the other AdWords advertising exams.
Google Adwords Display Exam Guide Preview
Kindly find below for Google Adwords Display Exam Guide preview.
Q What’s a best practice for creating an effective ad with Ad gallery?
- Create only one ad size for each distinct image
- Use a color scheme that complements your image and brand
- Choose one template and use it for all ads
- Use the same color for the foreground and background of the ad
Q For an ad entering into an auction on the Google Display Network, the AdWords system will calculate the effective cost-per-thousand impressions (eCPM) when there are:
- both cost-per-click (CPC) and cost-per-acquisition (CPA) ads entering the auction
- only cost-per-click (CPC) ads entering the auction
- only cost-per-thousand impressions (CPM) ads entering the auction
- any cost-per-click (CPC) or cost-per-acquisition (CPA) ads entering the auction
Q Which of these metrics is typically most important in measuring a direct response advertiser’s performance on the Google Display Network?
- Cilckthrough Rate (CTR)
Q Advertisers using the Display Network can use the reporting table in the Placements section of the Display tab to determine the:
- Internet Protocol (IP) addresses of users who have seen their ad
- the site URL where users have seen their ad
- the frequency at which an ad is shown for a given user
- country of residence of users who have seen their ad
Q An advertiser selling airline tickets has designed an image ad with drop-down menus for airport departure and arrival locations. Rather than programming the menu to show airports, the advertiser wants a click on the ad to go to his website. This ad will:
- perform well on the Display Network because it contains relevant information
- perform poorly on the Display Network because it will frustrate people
- be resized on the Display Network because it lacks animation elements
- be disapproved because it mimics a function the ad can’t perform
Q: Your client Christina wants to drive traffic to her site. She has return-on-investment goals and is already using AdWords conversion tracking. Which bidding strategy would you recommend?
Target return on ad spend (ROAS)
Viewable cost-per-thousand impressions (vCPM)
Q: An advertiser who’s had success with text ads on the Display Network wants to start using rich media ads. Why should she consider using Ad gallery compared with other tools?
Ad gallery lets advertisers include as much text as the advertiser thinks is needed
Ads built with Ad gallery tend to have lower cost-per-click (CPC) than ads built with other tools
Ad gallery lets advertisers easily create and change ad text
Ad gallery’s template ensure that ads blend into the color scheme of any website
Q If a display ad has been disapproved, how do you submit a request for another review?
- Email firstname.lastname@example.org to find out why it wasn’t approved
- Edit your ad so it complies with Google policy and re-save it
- Open and then resubmit the ad
- Click “Re-review display ad”
Q Your client who sells sports shoes might choose to target a custom affinity audience if he wants to:
- reach men, women and children of all ages who need any kind of athletic shoes
- sell high-end running shoes to competitive marathon runners
- increase brand awareness
- reach shoppers who are ready to buy right away
Q An ad’s Quality Score on the Google the Display Network will affect:
- the Quality Scores for the keywords in that ad group
- the Quality Score for the same ad on Google and the Google Search Network
- The Display Network partners on which the ad is eligible to show
- whether an ad is eligible to enter the ad auction
Q What can you do by creating a separate campaign that’s targeted only to the Display Network?
- Set a separate placement bid at the ad group level
- Exclude irrelevant placements and categories
- Set specific maximum cost-per-click (CPC) bids for automatic placements
- Allocate budget and control spend more effectively across campaigns
Q A direct response advertiser is primarily interested in generating conversions from a display campaign. To get the best return on investment, this advertiser should use:
- Ad Scheduling
- cost-per-day (CPD)
- Target CPA Bidding
- cost-per-thousand impressions (CPM) bidding
Q What functionality applies to HTML5 ads?
- They use interactive content stored in containers and rendered in browsers
- They can’t be viewed on mobile devices
- They’re easy to update and don’t require plug-ins
- They’re easy to update but require plug-ins
- Add “Java Beans” as a negative keyword
- Add “Coffee Beans” as a topic
- Exclude “Programming” as a topic
Q Which bidding option is best suited for an advertiser focused on direct response marketing goals?
- Cost-per-interaction (CPI)
- Effective cost-per-thousand impressions (eCPM)
- cost-per-thousand impressions (CPM)
Q Why is it beneficial to include a text ad in the same ad group as in image ad when advertising on the Google Display Network?
- Image ads do not perform as well on the Google Display Network
- It ensures one of the ad formats will win the auction and show on a publisher site
- It ensures maximum coverage, as some publishers do not accept all ad formats
- Text ads do not perform as well on the Google Display Network
Q: You might choose to use preferred layouts for dynamic display ads if your client:
* wants to choose the features but not the layouts
* doesn’t care if AdWords chooses the layouts and features
* wants to choose the layouts but not the features
* wants to choose the layouts and features
Q: Your client wants to reach new parents with ads for organic baby food. What kind of targeting would you recommend?
* In-market audiences using the “Infant & Toddler Feeding/Toddler Meals” category
* Managed placements
* Similar audiences
* Dynamic remarketing
Q: Viewable cost-per-thousand impressions (vCPM):
* applies to all ads that appear in Google Search and on the Display Network
* lets you pay only for the impressions that become viewable
* lets you bid based on AdWords’ projected views of your ad
* counts an ad as “viewable” when 75% of it is visible on the screen for 5 seconds or more
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