Google Adwords Fundamental Exam Guide
Google Adwords Fundamental Exam Guide is specially designed for those who want to prepare for the AdWords Fundamentals exam. It gives data about the fundamental and intermediate aspects of online advertising and AdWords, including the advantages of online advertising, how to set up and deal with an AdWords campaign & how to measure and optimize your campaign’s performance.
What is included in this Google Adwords Fundamental Exam Guide?
Latest Q&A from Live Exam
Adwords Fundamental Exam Details:
• Time: You’ll have 120 minutes to complete the exam.
• Pass rate: You need to get a score of 80% or higher to pass.
• Retake period: If you don’t pass the exam, you can take it again after 7 days.
NOTE: You can get your AdWords certification by passing the Fundamentals exam and any one of the other AdWords advertising exams.
Google Adwords Fundamental Exam Guide Preview
Kindly find below for Google Adwords Fundamental Exam Guide preview.
- Blake is focused on branding and is more interested in his ads being viewed than in generating clicks. Which of these features would not be a good fit for him?
- Call extensions
- Reach and frequency data
- Cost-per-thousand-impressions (CPM) bidding
- Placement targeting
- When creating a keyword list using broad match, why should you leave out misspellings and plural forms of keywords?
- Broad match only includes the exact words and phrases a user searches for
- AdWords only shows an ad for keywords with proper spelling and plural forms
- Your keyword list would be disapproved based on Google’s advertising policies
- AdWords can automatically include these variations for you
- You can win a higher ad position in the auction with a lower cost-per-click (CPC) bid by:
- creating ads that link to a generic landing page
- creating ads that include terms or phrases people are searching for
- creating high-quality ads and landing pages
- All of the listed answers
- A standard AdWords text ad is made up of
- a headline, a display URL, and description text
- a display URL and description text
- a headline, an image, and description text
- a headline and description text
- You would choose to advertise on the Google Search Network if you wanted to:
- choose from a range of ad formats, like video and image ads
- reach customers while they’re searching for your products or services
- reach customers browsing websites related to your business
- choose the types of websites where you want your ads to show
- Higher Quality scores typically result in:
- lower costs and better ad positions
- higher costs and better ad positions
- better ad positions only
- lower costs only
- How can you see if people are searching for your client’s services during the early morning and evening hours?
- Segment performance statistics by time
- Monitor reach and frequency data
- Run a keyword diagnosis
- Run a search terms report
- A client that owns a fine-dining restaurant in London wants to get more phone calls from people researching places to eat on their mobile phones. How should you optimize this client’s campaign to help achieve their goal?
- Include a phone number in the client’s ad’s headline and monitor performance with the mobile clicks-to-call segment
- Include a phone number in the client’s ad’s headline and monitor performance with the top vs. other segment
- Add call extensions to the client’s ads and monitor performance with the top vs. other segment
- Add call extensions to the client’s ads and monitor performance with the mobile clicks-to-call segment
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