Google Adwords Search Advertising Exam Guide
Google Adwords Search Advertising Exam Guide cover live Q&A and specially designed for you to pass well in your exam without cracking a book anymore! Search Advertising exam covers advanced concepts, including best practices for creating, managing and optimizing Search campaigns.
What is included in this Google Adwords Search Advertising Exam Guide?
Latest Q&A from Live Exam
Google Adwords Search Advertising Exam Details:
• Time: You’ll have 120 minutes to complete the exam.
• Pass rate: You need to get a score of 80% or higher to pass.
• Retake period: If you don’t pass the exam, you can take it again after 7 days.
NOTE: You can get your AdWords certification by passing the Fundamentals exam and any one of the other AdWords advertising exams.
Google Adwords Search Advertising Exam Guide Preview
Kindly find below for Google Adwords Search Advertising Exam Guide preview.
You have a friend starting her first AdWords campaign. What would you suggest about how to choose keywords?
A) Include more than 50 keywords in 1 ad group
B) Set a theme for each campaign and choose related keywords
C) Keep each keyword to a single word, rather than a phrase
D) Set a theme for each ad group and choose related keywords
The owners of a coffeehouse downtown would like to run an “afternoon espresso” promotion to increase sales during the afternoon hours on weekdays. Which AdWords feature is most effective for preventing their search ads from appearing at night or on weekends?
A) Managed placements
B) Keyword planner
C) Custom ad scheduling
D) Automatic bidding
Which statement about ad extensions isn’t true?
A) They show additional information about a business
B) They tend to improve an ad’s visibility
C) They often appear below the organic search results
D) They can help improve clickthrough rate
Which ad rotation setting shows all ads in an ad group, even those with a lower clickthrough or conversion rate?
A) Optimize for clicks
B) Rotate evenly
C) Optimize for conversions
D) Rotate randomly
You might analyze exact match impression share data to get an idea of:
A) the percentage of eligible impressions you received for searches that exactly matched content on your landing page
B) the percentage of eligible impressions you received for searches that exactly matched your keywords
C) the number of times your ads were shown on the Search Network
D) the number of eligible impressions your broad match keywords received
Customers who want to increase app downloads should use which campaign type?
A) Ads in mobile apps
B) Mobile app installs
C) Mobile app engagement
D) Call only
An advertiser wants to improve the position of ads on Google but isn’t willing to raise bids. What else could increase Ad Rank?
A) Lower bids on keywords with a low clickthrough rate (CTR)
B) Change keyword match types from exact match to phrase match
C) Make changes to improve the components of Quality Score
D) Review impression share data to identify missed opportunities
Which is a best practice for optimizing a landing page for AdWords?
A) Several links to related websites
B) Easy-to-navigate content
C) The same programming language across the whole site
D) Prominent headlines in several font styles and sizes
You’re using target search page location bidding. You know it’s working because you see your ad:
A) on the first page of Google search results or in the top positions
B) repeatedly mixed in with the organic search results
C) on the second page of Google search results or in the second positions
D) at the bottom of the every page of search results
If your campaign’s daily budget is US$20, how much of your budget can be spent to show your ads on certain days, based on fluctuations in traffic?
A) Up to US$24
B) Up to US$21
C) Up to US$30
D) Up to US$20
Someone searches on “laptop computers” and clicks an ad. Which landing page would be most relevant?
A) A computer store homepage
B) A page showing laptops
C) A page showing a tablet
D) A page showing both laptops and desktops
If you want to prioritize downloads of your mobile app instead of visits to your mobile site, you should:
A) add a call extension
B) add a sitelink extension
C) run an app install ad
D) include the word “install” in the ad text
How would you determine the clickthrough rate (CTR) for a client’s search ads?
A) Evaluate the number of clicks the ad accrues per day
B) Divide the number of clicks the ad gets by the number of impressions it gets
C) Divide the number of impressions the ad gets by its average position
D) Divide the number of impressions the ad gets by the number of clicks it gets
You’re reviewing the campaigns of a new client who wants to better promote his child daycare facility to parents researching childcare on their mobile devices. Currently, his ads include generic text about childcare. To optimize his ads for mobile, you might create an ad with:
A) the mobile version of the facility’s website as the landing page, and uses an interactive video showing current students and teachers reading together
B) the computer version of the facility’s website as the landing page, and a headline and description text that encourages people to sign up for the facility’s newsletter
C) a headline and description text that includes a customer testimonial, and uses the previous visits automated ad extension to let people see when they last visited the client’s website
D) a headline and description text that encourages people to sign up for a tour, and uses location extensions so they know where the client’s business is located
Which allows advertisers to automate AdWords reporting and campaign management?
A) Use a structured Query Language (SQL) server reporting services
B) Execution of multiple reporting tasks from multiple computers
C) Execution of repetitive Data Mining Extensions (DMX) queries
D) Use of an AdWords Application Programming Interface (API) web service
Which report and metric should you analyze to see how often your client’s ads are showing above search results in comparison with other advertisers?
A) Ad group data that you customize with the Report Editor
B) Ad average position metric from the paid and organic report
C) Average position metric from the top movers report
D) Top of page rate metric from the Auction insights report
Which is a best practice for writing an effective text ad?
A) Make the text different from what’s on your landing page
B) Write several ads and see which one performs the best
C) Use a passive verb in the headline
D) Talk about yourself and your business
A successful AdWords text ad:
A) has a wrapping headline and at least 2 paragraphs of text
B) ties the call-to-action to the landing page
C) mentions at least 4 key selling points
D) talks about the advertiser’s reputation
An ad group contains the phrase-matched keyword “underwater camera.” Which search query may trigger an ad in this ad group to be shown?
A) camera for use under water
B) underwater digital camera
C) underwater camera case
D) underwater lens camera
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