Google Adwords Shopping Advertising Exam Guide
Google Adwords Shopping Advertising Exam Guide covers basic and advanced concepts, including creating a Merchant Center account and product data feed and creating and managing Shopping campaigns.
What is included in this Google Adwords Shopping Advertising Exam Guide?
Latest Q&A from Live Exam
Google Adwords Shopping Advertising Exam Details:
• Time: You’ll have 90 minutes to complete the exam.
• Pass rate: You need to get a score of 80% or higher to pass.
• Retake period: If you don’t pass the exam, you can take it again after 7 days.
NOTE: You can get your AdWords certification by passing the Fundamentals exam and any one of the other AdWords advertising exams.
Google Adwords Shopping Advertising Exam Guide Preview
Kindly find below for Google Adwords Shopping Advertising Exam Guide preview.
Q – Sally is promoting her online store that sells vintage goods and custom artwork. what does she need to include for unique product identifiers?
- Submit ‘1’ as the ‘mpn’ attribute
- Put ‘false’ in the ‘identifier exists’ attribute
- Put ‘unavailable’ in the ‘gtin’ attribute
- Submit a randomly generated number in the ‘gtin’ attribute
Answer is – Submit a randomly generated number in the ‘gtin’ attribute
Q – Product groups are eligible for the bid simulator:
- Once a Budget cap has been reached for a product group
- Once the average cost-per-click(avg.CPC) is close to the maximum cost-per-click(max.CPC)
- Anytime after a product group is created in a shopping campaign
- When product listing ads have been included in enough auctions or accrued enough impressions
Answer is – When product listing ads have been included in enough auctions or accrued enough impressions
Q -You would choose to advertise on the Google Search Network if you wanted to:
- choose from a range of ad formats, like video and image ads
- reach customers while they’re searching for your products or services
- choose the types of websites where you want your ads to show
- reach customers browsing websites related to your business
Answer is- reach customers while they’re searching for your products or services
Q – Nicole’s analysis shows that 5 brands currently in her “All products” group are performing especially well. What can she do to capture more traffic on these valuable brands?
- Change the campaign priority to “high”
- Set her budget to “accelerated” delivery
- Subdivide by brand and set more competitive bids for the brands individually
- Increase her “All products” bid
Answer is – Subdivide by brand and set more competitive bids for the brands individually
Q – Product Listing Ads can be targeted to:
- Only countries where Google.co.uk/shopping is available
- North America
- only Select countries, listed in Google Merchant Center and AdWords Help Centres
- All countries where AdWords is available
Answer is – only Select countries, listed in Google Merchant Center and AdWords Help Centres
Q – Which is a reason why Annie’s Google Merchant Center account would get suspended?
- She is only selling used products
- Her website doesn’t have a mobile version
- Her landing pages lead to error messages or non-existent pages
- She’s only been updating her data feeds every 10 days
Answer is – Her landing pages lead to error messages or non-existent pages
Q – How are product groups used in Shopping campaigns?
- To bundle items sold as a package, like a camera and tripod stand
- To bid on organised inventory in an ad group
- To organise products within a data feed
- To create a list of keywords used to target Product Listing Ads to shoppers
Answer is – To organise products within a data feed
Q – Suzie owns an clothes shop and has decided to sell her products online. When Suzie creates a Google Merchant Center data feed, what unique product identifiers will be accepted?
- ‘gtin’ Only
- ‘mpn’ and ‘gtin’
- ‘gtin’ and ‘brand’
- ‘brand’ Only
Answer is – ‘gtin’ and ‘brand’
Q – You’re currently targeting all inventory in one campaign through an “All products” group. How should you find campaign optimisation opportunities?
- Understand which creatives perform best in the “Ads” tab
- Segment performance by various shopping views in the “Dimensions” tab
- See query-level product performance in the “Keywords” tab
- Check impressions for each product in Merchant Center
Answer is – Segment performance by various shopping views in the “Dimensions” tab
Q – Brian is expanding his shop to include antique goods. What should he do if there isn’t a unique product identifier available?
- Include the word “antique” in the titles of all products
- Leave all unique product identifiers blank
- Use the exemption attribute ‘identifier exists’
- Add ‘unique’ to the ‘brand’ attribute
Answer is – Use the exemption attribute ‘identifier exists’
Q – How should Chris estimate how a different bid amount would impact his shop’s online traffic?
- Check the “Diagnostics” tab in Google Merchant Center
- Use the Bid Simulator tool
- Review the benchmark cost per click (CPC) information in AdWords
- Download campaign performance data
Answer is – Use the Bid Simulator tool
Q – You should use multiple ad groups when you want to:
- Set a different priority on bidding within the same Shopping campaign
- Use a different bid modifier for products in the same Shopping campaign
- Link products from a different Merchant Center account
- Target a different country within the same Shopping campaign
Answer is – Set a different priority on bidding within the same Shopping campaign
Q – Michael was notified that his products were disapproved due to incorrect prices. Which of the following may have caused the disapproval?
- The availability for the products are listed as ‘out of stock’
- A ‘sale price’ attribute is blank
- The delivery rates for the products were updated to £0.00
- The landing page price is different from the feed price
- Answer is – The landing page price is different from the feed price
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